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DATA MANAGEMENT PLATFORM
Billions of users are classified in the form of 288 tags,
which can identify users
across devices and
gain insight into the audience and provide data analytics
services.
SERVICE SUPPORT
- Agent account management
- Customized strategy
- Creative production
- Delivery optimization
- Delivery data feedback
FFRACTAL SELF-SERVE CAMPAIGN PLATFORM
- Multi-level targeting
- Full-dimensional data report
- Brand safety & Anti-fraud
NEO ARTIFICIAL INTELLIGENCE ENGINE
Optimize bidding decision and price automatically
in FRACTAL, and mine
historical
data to
predict the performance of ADBOX simulation.
ADBOX STRATEGY SIMULATION SYSTEM
ADBOX offers multi-level targeting simulation
and full-dimensional data
prediction，historical data are mined
to predict the campaign performance in
FRACTAL.
GUARDIAN AUTOMATIC MONITORING SYSTEM
GUARDIAN provides detection and
early warning services for the platform
to
ensure the long-term stable operation of FANG.
WAY.IO FANG PLATFORM
FANG provides a safe, convenient and
fast advertising transaction way
for
brand
and performance advertisers.
| Industry | Client | Pricing Model | |||
|---|---|---|---|---|---|
| CPM | CPC | CPE（CPL/CPS/CPA） | CPCV | ||
| Hospitality |  |
√ | √ | ○ | √ |
| Education |  |
√ | √ | √ | √ |
| Cosmetics |  |
√ | √ | √ | |
| CPG |  |
√ | √ | √ | |
| Finance |  |
√ | √ | ○ | √ |
| Auto |  |
√ | √ | √ | √ |
| Airline |  |
√ | √ | ○ | √ |
| Real Estate |  |
√ | √ | √ | √ |
| Gaming |  |
√ | √ | ○ | √ |
| Government |  |
√ | √ | ○ | √ |
| Telco |  |
√ | √ | ○ | √ |
| Kids |  |
√ | √ | ○ | √ |
* 1 For video campaigns, we can deliver competitive complete rate. 2 O stands for the need to run a test cpc/cpm campaign.
TOYOTA
Way.io choose premium traffic matching the brand, and on the premise of protecting the safety of Toyota brand, we spread the new enterprise challenge theme -- "START YOUR IMPOSSIBLE".
HYATT
Way.io data management platform users tag was used to find the audiences of high-end hotels, and predictive modeling was used to improve the scale of visits to Hyatt website.
CIMB
The target audience was analyzed according to different products,and Way.io's bidding algorithm adjusted the bidding price in real time according to the performance data of media.
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